Moving Words Into Action, LLC

Industry: Advertising / Marketing

Business Size: 1-4

Phone: (440)773-5324

Address:
31210 Manchester Lane
Bay Village, OH 44140

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About Moving Words Into Action, LLCMoving Words Into Action is a strategy-first content partner led by Beth Kapes. For 25+ years, Beth has helped national corporate, not-for-profit, and publishing clients with complete content marketing services that get results.

What differentiates you from the competition?My ongoing AI education and providing results from the content marketing services I provide. I'm a senior, strategy-first content partner you work with directly, not a layered agency team. The first step is always a discussion, not deliverables.

What are your top selling services or products that your company offers?My attention to detail. From developing editorial calendars for email newsletters and thought leadership blogs to managing social media accounts, I pride myself on the timely orchestration of all content elements for successful campaigns.

If you had one message to get across to future customers, what would it be?Because I'm independent, I can flex around your existing staff and partners, focusing only on the strategy, stories, and content you actually need—without retainers full of unused “hours,” overhead, or extra roles to manage.

What is the biggest marketing challenge that you will face in the upcoming year?Integrating constantly evolving AI technology and tools.

How has consumer behavior shifted in the digital age? How the consumer finds you is very different. We’ve shifted from just search engine optimization (SEO), to answer engine optimization (AEO) and generative engine optimization. SEO is expanding rather than disappearing: brands now have to optimize for three layers at once—classic search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO)—because users increasingly get synthesized answers from AI instead of clicking blue links.

What strategies are you using to create more authentic brand connections? Always include the human voice. It may seem easy to generate a brand persona from a simple AI prompt, but these tools will never replace the judgment and insight a human offers. The conversations I have across industries, whether with organizational leadership or clients, are irreplaceable for building an authentic brand foundation.

Can you share a recent campaign that exceeded expectations? Absolutely! A national technology expense management client was responding to an RFP to service the country’s entire public sector. Because of the steps taken to build the content foundation for this audience across numerous client conversations and case studies, I was able to craft a response with tailored details that won the contract.

How do you measure the effectiveness of your marketing initiatives? Currently, the primary channel for gauging my marketing initiatives is through LinkedIn, where I track audience engagement and trends. I also regularly perform a gap analysis on my site to ensure it’s meeting my audience’s needs.

What trends are shaping the future of advertising? The biggest trend for marketing is the rise of AI and AI Agents. Embrace the change while also honing your unique skills.

How are you integrating AI or automation into your campaigns? I rely on AI tools (Perplexity, Claude, and NotebookLM) for ideation, competitive intelligence, and strategies — but these are never a replacement for the human conversations required for the ultimate results. AI is my partner, not a replacement.

What advice would you give to aspiring marketers today? Begin your AI education journey today! The best way to get started is with free classes/webinars offered from a variety of sources, including Marketing AI Institute/SmarterX. Start here: https://www.marketingaiinstitute.com/

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