Martin Retail Group | Publicis

Industry: Advertising / Marketing

Business Size: 51+

Phone: 219.916.1227

Address:
2801 University Blvd., Suite 200
Birmingham, AL, AL 35233

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About Martin Retail Group | PublicisManage and lead the executional process of dynamic, full funnel, integrated marketing + media campaigns for Buick and GMC under the Martin Retail Group umbrella in partnership with Leo Burnett as a Publicis Group agency.

What differentiates you from the competition?Documented lineage of excellence within the industry. Awards include holding company of the year, Media agency of the year, Data and Insights agency of the year, standout agency, among others.

What is the biggest marketing challenge that you will face in the upcoming year?INCREASINGLY COMPLEX MEDIA ECOSYSTEM - CONSUMERS HAVE MORE CHOICE, ADVERTISERS HAVE MORE COMPETITION. OUR GOAL IS TO CREATE THE COMPETITIVE ADVANTAGE BY OPTIMIZING OUR APPROACH TO CONNECTING WITH CONSUMERS EXACTLY WHERE THEY ARE CONSUMING MEDIA

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